Invest in Mutual Funds with ICICIdirect, and here’s why

Category-wise quarterly ranking
(with the help of CRISIL)

One Click Investment in
top-performing MFs

Benefit from regular investments and compounded returns with SIPs

Detailed portfolio
analysis and review

Proven track record of
higher returns

Seamless Investing

An illustration of how our research has delivered higher returns:

Amount Invested in last 10 years Average Scheme Returns in last 10 years XIRR(%)**
Research Recommended
Schemes
Benchmark
(NIFTY 50 - TRI)
Research Recommended
Schemes
Benchmark
(NIFTY 50 - TRI)
1,20,00,000 2,47,00,772 2,16,53,653 13.97 11.53

** XIRR returns of SIP investment in our Large cap recommendations. Performance as on October 31, 2019.

Get additional benefits worth 11,673#

Offers will be credited, post account opening once the account is activated within 3 months by placing a Trade.

Get a Year subscription worth

1,999

Quarterly digital magazine worth

999

Wealth Insights – annual subscription

1,050

ICFL - Secrets to Creating Wealth Free Online Course worth

5,000

MF Insights - annual subscription

1,026

ICFL - Beginner to Stock Investing Free Online Course worth

1,599

Strong vintage and legacy of ICICI with 46 lac customers

We are a part of the six decades old ICICI group with 46 lac customers. ICICIdirect is one of the pioneers in online investments and has been around 19 years.

One stop investment shop with 35 products and services

Get products & services like Equity, Mutual Funds, Insurance, IPOs, Corporate Fixed Deposits, Futures & Options etc. all under one platform. We also provide convenient & disciplined investment options+ like Target Investment Plan, Systematic Equity Plan and One Click Investments (Mutual Fund basket investing) to achieve your investment goals.

Stock ideas from award winning research team

Our 32 fundamental research analysts cover 220 companies across various sectors and generate highest number of reports. These inclusive research reports help you make the right investment decisions.

Secured & power packed platform

Our platform not only helps you spot and execute market opportunities but also provide you an array of investing options that are available at a click. Enjoy all of this with our intuitive and user friendly interface. Access our online trading platform on the web, mobile, desktop at high speeds.

200 branches across 75+ cities and 7100 business partners

Walk-in to any of our branches across multiple cities, connect with our business partners or call our dedicated call center and we will be happy to help.

Instant Liquidity

This facility is provided through eATM and is a first of its kind in the industry. Through eATM, you can get your money credited upto INR 50,000 within 30 minutes on selling shares.

Multiple Brokerage Plan

Save upto 84%*** on normal brokerage through our various life time valid brokerage plans and enjoy low brokerage charges.

Instant loans and insurance

We have diversified from providing investment solutions to insurance and loans. Now you can buy insurance and loan products from one portal. We offer home loans, personal loans, auto loans and loan against property etc. Personal loan amount is credited within 3 seconds into the customer’s account.

Consolidation and tracking of portfolio

You can track and monitor your portfolio from anywhere and anytime. Get a consolidated view of your investments, capital gain statement, alerts and notifications to have a complete control on your investments.

ESOP funding

We provide ESOP funding++ at a cost effective rate. You can avail loan to finance the exercise price as well as the perquisite tax. Besides this, we also provide ESOP balance transfer feature. With this feature, you can transfer your existing loan to us and save on your interest outflows.

Online investor education

ICICI direct provides online investor education for those who wish to learn the science of investing. There are various courses which the customer can choose, depending upon his needs.

Buy stocks today pay within 365 days

Now don’t let lack of funds come in your way of investing. With Margin 365^^, you can buy with low amounts and pay the remaining within 365 days. This facility is available for the stocks listed on both the exchanges; NSE and BSE.

One click investments

This provides investors an opportunity to choose from baskets of Mutual Fund schemes, which have been carefully curated and research backed that help you power your investments.

Open Trading & Demat Account Online